Innovation, flavours & healthy options fuel RTD tea sales
Pure Leaf continuously introduces new flavours and blends, such as its Pure Leaf Herbal Iced Tea Collection. Image credit: Pepsi Co
Convenience may be a catalyst for RTD tea sales, but the category in North America is also benefitting from continued innovation, expanding flavours and, of course, meeting consumer wellness demands for healthier options. By Shambhu Nath Jha
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