Blogs
What brands can learn from Super Bowl ads
The Super Bowl is one of the most watched events of the year in the United States but it is also airs globally, and as such, many brands use the platform to highlight their products to the enormous audience.
Understanding the impact of the EUDR on businesses
The European Union (EU) has proposed legislation to prevent companies from selling items such as coffee, cocoa, beef, soy and other commodities linked to deforestation around the world into the EU market.
Do consumers have a price threshold for coffee?
Shopping for groceries these days is like playing an unenjoyable and often shocking ‘food and beverage quiz game’ — one in which consumers are guessing just how much prices have increased since their last shopping trip. Coffee is no exception.
Cafés and QSRs flex their strength post-pandemic
I doubt anyone misses any of the chaos of the pandemic, but for cafés and brick and mortar retailers, many lessons were learned: third place is here to stay, but so are emerging formats emphasising convenience, supporting even more growth.
The gap between consumer expectations and brand delivery widens
With today’s consumers being so fickle, is there such a thing as brand loyalty? While it may seem rare, brand loyalty does exist, although brands must do increasingly more to meet consumers’ expectations and allegiances.
European drinking habits have changed since 2020
Tea and coffee extracts supplier, Finlays, has released new research that explores how people’s drinking habits have changed since the beginning of the pandemic. I discuss what their findings mean for the tea and coffee category.
Should coffee and tea brands be wary of booster beverages?
New research from market intelligence firm, Fact.MR, reveals that the global booster beverage market, which is estimated at USD $129.3 billion in 2023, is projected to expand at a CAGR of 3.6% during the forecast years 2023-2033.
Coffee and tea have leading roles in 2023 beverage trends
‘Mindful Drinking’ and ‘Mood-Boosting Beverages’ are two of several notable trends the beverage industry should be getting ready for in 2023, according to a new report from Finlays.
A new ‘green deal’ in the EU impacts coffee
EU proposes new law preventing import of goods linked to deforestation and forest degradation.
The resurgence of Afternoon Tea experience in the UK
Results of a new survey show a resurgence in ‘afternoon teatime’ and an uptick in consumers drinking loose leaf tea, especially among Gen Z (those aged 18 to 24).
SIC continues to evolve and expand
T&CTJ editor Vanessa Facenda offers her thoughts on the 2022 Brazil International Coffee Week or Semana Internacional do Café (SIC).
Europe intensifies battle against greenwashing
There are concerns that some companies try to present their products as more eco-friendly than they actually are. The term ‘green-washing’ was coined in the 1980s by environmentalist Jay Westerveld.
A new methodology aims to change the game in instant coffee
The methodology, the first of its kind, assesses quality by its attributes and intensity and not by scores. This concept enables consumers to select coffees according to their preferences, including the methods of consumption.
The bottled-water generation likes its coffee too!
Despite ‘talk’ that today’s teens prefer various types of bottled water and tea, apparently, Gen Z teens – those ages 13-17 – (in the United States) are drinking more coffee than ever before.