Canada

 

The pandemic spurs an ever-increasing demand for wellness teas

As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.

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Covid-19’s effect on tea origins and production

Last week, the Tea and Herbal Association of Canada (THAC) held a two-day virtual North American Tea Conference under the theme, “The Present Reimagined.” The event offered a strong mix of presentations covering the impact of Covid-19 on Canadian consumption trends, consumer behaviour and purchasing patterns, as well as the pandemic’s effect on the global tea industry.

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Tea & Coffee Trade Journal