The three-day event, which is held in collaboration with the Specialty Coffee Association, will feature coffee companies and brands from countries, including the US, Germany, Canada, Slovakia, Portugal, Ireland, Kuwait, Norway, Taiwan, Thailand, Pakistan, Iran, and Australia, among many others. There are seven national pavilions participating, which is double the number from the previous edition, with a strong presence from India, Myanmar, Rwanda, Uganda, Ecuador, Costa Rica, and El Salvador.

Khalid Al Hammadi, senior vice president of DXB LIVE, commented, “We take great pride in gathering numerous nations, businesses, brands, experts, and specialists in the coffee industry at this exhibition. We are confident that this event will serve as a significant opportunity for exhibitors to showcase their innovative products, services, and pioneering projects in this dynamic industry. Additionally, it will also provide a productive forum for interaction between exhibitors and visitors from various parts of the globe to exchange valuable insights, expertise, and innovations in the coffee sector. By bringing together industry players, pioneers, influencers, and senior employees under one roof, we are committed to developing the exhibition and strengthening its reputation. We are on constant pursuits to enhance its key role as an active and influential player in the development of the coffee sector locally, regionally, and globally.” 

The World of Coffee 2024 has signed a strategic partnership agreement with DMCC – Dubai Multi Commodities Centre, the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – which, through its world-class facilities at DMCC Coffee Centre, provides a wide range of services for the entire coffee value chain, including temperature-controlled storage, value-add and commercial space, inbound/outbound logistics support, warehousing, roasting, packaging and distribution services. DMCC Coffee Centre will set up a dedicated Farmers Pavilion at the exhibition to provide farmers from different coffee-producing nations and regions with the opportunity to showcase and sell green coffee beans. The pavilion will serve to assist farmers in enhancing their presence in the global coffee market, in addition to allowing visitors to taste, choose and learn about coffee beans and their sources. Farmers and organisations from Rwanda, Colombia, Honduras, Brazil, Costa Rica, and Ethiopia will represent millions of farmers in the world’s coffee belt. DMCC Coffee Centre will be in charge of promoting the ‘Farmers Pavilion’ on all marketing channels through the Centre’s database. In addition, it will also host an informational campaign for visitors and exhibitors as well as invite experts and dignitaries to participate in this event. 

Saeed Al Suwaidi, director of Agri Commodities at DMCC, said, “We are confident that all of our key stakeholders across the coffee value chain will benefit from our strategic partnership with the World of Coffee. The Farmers Pavilion will further consolidate Dubai’s position as a major international hub for coffee trading and will serve as a platform to connect all relevant players in the coffee community, from farmers to traders and consumers, in line with our vision and objective to grow the local and global coffee business from Dubai. In particular, the pavilion will facilitate the exchange of skills and knowledge among individuals in the roasting field, help drive new business prospects, and improve the experience of both visitors and farmers by providing them with opportunities to sample and choose from the best kinds of green coffee beans. We believe that coffee is a universal language that connects people from around the world, and we look forward to enhancing global coffee trade by supporting the farmers’ pavilion.” 

The World of Coffee features a variety of events and activities. This includes the ‘UAE National Barista Championship’, the ‘National Latte Art Championship’, and the ‘Coffee Design Awards’ and ‘Best New Product competitions’, in addition to the main pavilions such as the Roasters Village and the Cabining Room and Brew Bar. The event will further entail a set of lectures and workshops. This will feature the presence of a group of associations specialised in the coffee industry, including the Brazilian Specialty Coffee Association, the Saudi Coffee Company, the Specialty Coffee Association of Panama, and the Uganda Coffee Development Authority.  

The presence of these associations holds significance owing to their role in enhancing quality and standards in coffee production, increasing trade and consumption of coffee, as well as representing and supporting the interests and rights of farmers, roasters, manufacturers, distributors, and consumers. Additionally, it would also foster cooperation and exchange of experiences between countries and regions producing and consuming coffee, as well as enhance awareness of its culture, history, benefits, types, and methods in preparing coffee. It will further promote innovation, development, and adoption of advanced technologies within the ever-evolving coffee industry. 

Over 1,650 global, regional, and local companies and brands will be participating in this exhibition to display their range of products and services related to the coffee industry, such as green and roasted coffee beans. Participating businesses will include those who provide roasting, packaging, and processing services in addition to those that supply coffee-manufacturing equipment, water, milk, and flavourings. These participants include 60 companies and brands from the UAE, like Three Coffee, Q Coffee, and Coffee Planet. Further, a total of 17 firms participating in the event, including Colombini Srl, Mazzer Luigi Spa, and Lelit Italy, are Italian brands and enterprises that will also be participating in the exhibition. Additionally, around nine firms and brands from the United States and eight companies from China will be participating in the exhibition.

The World of Coffee 2024 exhibition invites visitors to Zabeel Halls 4, 5, and 6 at the Dubai World Trade Centre, from 21 to 23 January 2024. Those who wish to participate and visit the exhibition can register via the following link: dubai.worldofcoffee.org/visitor-registration. 

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Taking place from 26 – 28 June 2024 at the Sands Expo & Convention Centre, Singapore, these three event titles will co-locate alongside the inaugural edition of SIGEP Asia, the International Trade Show of Artisan Gelato, Pastry, Bakery, Coffee & Tea, held in conjunction with the 5^th Restaurant Asia, the International Restaurant, Kitchen and Culinary Equipment & Supplies Exhibition.

These consolidated events promise a highly-specialised trade event catering to the needs of the F&B sector – all under one roof – for industry titans and start-ups alike. The convergence offers a comprehensive showcase of the latest trends and innovations, and a dynamic platform for networking and collaboration through receptions, comprehensive conferences & seminars, engaging masterclasses, and demonstrations on the show floor.

Moreover, these events will be bolstered by an exclusive hosted buyers’ programme (Buyer X), designed to facilitate meaningful interactions, partnerships, and business opportunities at an international level.

Christopher McCuin, managing director of Montgomery Asia said, “Since launching this event in 2017, our aim has been to deliver the very best of global gourmet, craft and speciality F&B products to the Singapore and SE Asia markets. We are proud to have delivered exactly that. The Singapore F&B event space is extremely busy and we believe that the coming together of these events will help consolidate this exciting marketplace. We would like to thank all our partners, associations and clients for their long-standing support, many of whom have been with us since the very first edition”.

Corrado Peraboni, CEO of IEG, commented on the recent acquisition saying, “This move marks another significant advancement for our Group on the global front. Over the past few years, we have deepened our commitment to organising B2B events in fields which we are notably strong, with a particular focus on the growing food & beverage sector. The events we hold in Singapore are strategically positioned within this key business hub in Asia, offering access to vital markets that are crucial for the growth of the food sector. This positioning greatly enhances the value of our IEG fairs, bolstered by the extensive network of companies and operators we have incorporated through this acquisition. These efforts align with our mission to become a global community catalyst, fostering collaborative and mutually beneficial relationships.”

Francesco Santa, international business development director at IEG announced “The synergy of these events under the IEG umbrella will undoubtedly set a new benchmark for boutique trade exhibitions, aligning perfectly with our mission to deliver an extraordinary experience for all our stakeholders. This strategic expansion is a clear reflection of our unflinching dedication to exceed the expectations of our exhibition partners and visitors. It’s a step forward in our unwavering commitment to excellence in the F&B and hospitality industries.”

“In less than a year since its inception on 1 March 2023, IEG Asia has grown its portfolio of events, especially in the F&B industry. I have every confidence that together, these events will set a new benchmark for boutique trade exhibitions in Singapore and ASEAN’s F&B arena, and is in line with our dedication to curating an extraordinary experience for our stakeholders, exhibition partners and visitors,” said Ilaria Cicero, CEO of IEG Asia.

For more information, contact connect@iegasia.com.sg

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The key agenda of the event, which will held from 21-23 January 2024, includes various programmes namely, the Roaster Village, the Cup Room, and the Brew Bar. Additionally, the exhibition will feature spaces specifically designed to draw attention to the importance of promoting sustainable practices in the industry through several discussions, specialised workshops on sustainability, best practices for utilising resources, and sustainable initiatives that demonstrate the commitment of the international coffee community to responsible production.

The exhibition will also set the stage for the launch of various new events, like the Franchise Village, a platform that will bring together leading brands seeking to expand in the region and investors interested in establishing branches of renowned coffee brands.  The platform will reinforce the position of the World of Coffee as a key event for exploring growth and collaboration opportunities.

Among the exhibition’s features and programmes, the Buyers Program and Buyers Longue will enable meetings between buyers and farmers, traders, distributors, and roasters, as well as food and beverage managers from the tourism and hospitality sectors. It will further encourage interaction and communication among industry stakeholders and offer an ideal setting for potential partnerships and transactions.

In addition, the 2024 edition will be held in two large theatres to accommodate more participants for its series of dialogues and free workshops. One theatre will be dedicated to hosting specialised coffee association dialogues, while the other will be for unfiltered sessions, like hosting extensive dialogues with the presence of numerous global experts and specialists to discuss the latest trends, innovations, and products worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions are also expanding to meet the growing demand for participation. The Roasters Village area is expected to be one of the most popular areas for attendees as it will exhibit coffee-making machines and water sources. The participating businesses will also make coffee and display their coffee beans. Along with specialised guests, it brings together a dozen global businesses and offers an opportunity to sample coffee that has been prepared and roasted in a variety of methods.

The ’Cupping Room’ pavilion will enable visitors to taste and compare different coffee varieties and evaluate their quality. During their one-hour sessions, each company will provide a set of coffee-tasting sessions for buyers and the public to try and compare. The Brew Bar pavilion, which is made up of two large platforms, can accommodate 12 enterprises. Businesses may utilise the platform for three hours to offer different coffee-tasting sessions and customers can wander between the businesses to sample the coffee and watch baristas creating inventive concoctions.

Innovation platform

To encourage innovation and development in the sector, the exhibition will feature the Coffee Design Award, which will highlight the latest advancements in coffee preparation, equipment, and sustainable practices. It will be awarded in various categories including design, packaging, branding, coffee cups, and coffee pots. Furthermore, the ‘Best New Product Award’ will be awarded for exceptional new coffee-related products. To participate in the awards, companies will have to submit their designs on the competition website, further enabling judges to choose winners. The exhibition offers a remarkable opportunity for participants to win the International Specialised Coffee Association’s award for the best design or best product worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, senior vice president of DXB LIVE, said: “Through this edition, we aim to boost the position of World of Coffee Dubai to be the most preferred global platform for coffee industry leaders. We strongly believe the event will surpass the conventional trade show paradigm, securing its reputation as the world’s preeminent forum for enthusiasts, professionals, and experts to stay current on industry developments and explore novel strategies and ecologically sustainable practices that will further the industry’s expansion and sustainability.”

“The exhibition provides a significant opportunity to learn about the various sources of coffee beans, roasters, and coffee supply chain as well as to assess the latest advancements in the fields of packaging, distribution, and production. The events, especially the Buyers’ program, will improve participants’ experience and enable them to interact directly to grow and maintain their enterprises,” Al Hammadi added.

An ideal platform

The third edition of World of Coffee Dubai serves as an ideal platform for companies aiming to enhance their presence in the Middle East’s thriving coffee market. DXB Live organises this event to facilitate industry growth, innovation, and collaboration by bringing together distributors, farmers, producers, experts, and specialists under one roof. This fosters partnerships, showcases new products, and promotes knowledge exchange to meet the diverse needs of coffee industry players.

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While innovation and new/upgraded technology are always key themes, similar to most exhibitions of late, the main theme was sustainable innovation, with exhibitors touting their sustainable/eco-friendly machinery and initiatives.

For example, Cimbria’s new SEA.IQ Optical Sorter is designed to recognise all defects and imperfections. It features cameras with integrated RGB, NIR and SWIR or UV working multifrequency to match multiple data collected during thousands of scans per second.

Goglio introduced a coffee capsule equipped with a degassing valve. This design makes it possible to immediately package fresh coffee without having to wait for the degassing process, which reduces storage times and preserves the aroma of the coffee. The capsule is also available in a 100% compostable version to meet the regulations being discussed in Italy and Europe, and is already certified as industrially compostable.

Mikafi, a Swiss startup, launched its electric tabletop roasting machine at Host Milan. The founders believe that in a world where sustainability, personalisation, and quality experiences are becoming more important, coffee roasting must be ‘rethought’. Designed for the HoReCa market, and in partnership with Thermoplan, the MikafiOne is a fully automated roasting system that uses AI and IoT that offers pre-programmed roast profiles – so non-baristas or inexperienced roasters can use it – as well as customisable roast profiles. “Anyone can roast the coffee, you do not need a roast master and it frees up the barista, said co-founder and CPO, Claudio Vögtli. He shared that the MikafiOne roasts 1 kilo of coffee, which enables businesses to offer a special roast daily in addition to their standard coffee assortment.

Caffe Vergnano was highlighting its ‘Women in Coffee’, which is the company’s women-focused sustainability initiative developed by CEO Carolina Vergnano. Launched in 2018 in collaboration with the International Women’s Coffee Alliance (IWCA), the initiative is aimed at supporting women working in small coffee plantations. The initial project in 2019 focused on the Dominican Republic, followed by Honduras beginning in 2020. This year’s project is a further evolution of the Honduras initiative, which will provide equipment for the library (that was built between 2021 and 2022) and a cafeteria. Proceeds from the Women in Coffee items – all pink – that are sold online and in WIC Cafés around the world, contribute to the project. For more information or to purchase items, visit caffevergnano.com.

After being decimated during the pandemic as stay-at-home orders were implemented globally, the office coffee service (OCS) industry is making a comeback this year. At Host Milan, OCS machine manufacturers exhibited a range of products that are stylish, fully automated, offer high quality beverages, and, most importantly, are durable, easy to use and easy to maintain. Bravilor Bonamat, Rancillo and Bunn were just a few of the companies that showcased the latest in OCS technology.

The 44th edition of Host Milan will be held at fieramilano from 17 to 21 October 2025.

• Vanessa L Facenda, editor, Tea & Coffee Trade Journal.
  Keep in touch via email: vanessa@bellpublishing.com Twitter: @TCTradeJournal or LinkedIn: Tea & Coffee Trade Journal

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