Hamburg based, Tchibo purchased the company back in 2016, and Capitol Foods in 2018 with each operating under its own name. Recognising the strong values and reputation for quality and sustainable practices, parent company Tchibo has taken the decision to consolidate its UK & Ireland businesses under the Scottish brand’s name. 

The single business will provide customers with a wider range of products from across the entire business portfolio whilst offering improved efficiency and service to its entire customer base. 

The recently announced investment in the Glasgow roastery has expanded its production capabilities, with new coffee products coming into the Glasgow HQ over the coming 12 months.  

The winner of Glasgow’s Most Outstanding Business at the Glasgow Business Awards in 2023, the company sees this move as one of the most exciting changes to the coffee market in a decade.  

Paul Chadderton, managing director, Matthew Algie said, “This is a significant moment for our business and particularly for our Glasgow HQ which is the beating heart of our business.  

“Coupling this move with the recent investment programme we announced back in April 2023 it places the firm in a very strong position to build upon our growth strategy and at a pivitoal moment in the coffee sector. 

“The majority of the senior leadership team, including myself, have all relocated to Glasgow as we continue to expand the capabilities of the site, including launching our new fully recyclable packaging, various new product lines and our training and development hub which is an industry leading centre for training the next generation of baristas across the UK and Ireland.”  

Coffee continues to be one of the fastest moving sectors, with the post pandemic boom in coffee drinkers showing no signs of slowing down. With the single company now operating under one collective vision, the team are excited to offer an even more customer centric operation.  

Paul continued, “We are seeing new markets emerge as businesses look to grow their sources of revenue. Sectors such as garden centres no longer simply use their cafes as a footfall driver but is a critical part of their income.  

“Matthew Algie is perfectly positioned to help these businesses and our staff are experts in helping firms get more out of their coffee offering. Whether it be helping firms move to more sustainable operations by using our carbon neutral products, or simply supporting local cafes in adapting to the ever-changing trends within the market- this new announcement will accelerate our ability to support out tens of thousands of customers.” 

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With the tea market going from strength to strength, Tea Chai Té wants to grow and widen its customer base with a refreshed brand, new tea products and a new name, Portal Tea Company. The rebrand will debut at the Specialty Coffee Expo in Portland, Oregon, 21-23 April, 2023, at Booth #2386.

“After 20 years in business, it was time to evolve our brand with a new name that better reflects our commitment to providing an accessible and authentic tea experience for customers, both in person and virtually,” said Dominic Valdes. “The pandemic inspired us to take a leap with our business and expand beyond our four Oregon brick-and-mortar tea shops. We are excited to create a more extensive online platform that can educate our customers and showcase our wide selection of tea products, including our first line of quality tea sachets and nitro canned iced tea, which will be available by summer 2023.”

New name reflects global focus

Portal Tea Company partnered with Portland-based branding agency, Murmur Creative, for the rebrand and new name.

“Portal Tea’s new name came about during a collaborative process, where we identified a wide variety of potential names aimed at capturing the essence of their brand,” said Angela Espersen, senior brand strategist at Murmur Creative. “Ultimately, it was Portal Tea’s passion for helping people discover one-of-a-kind tea experiences that inspired the final name, which literally means ‘doorway’ or ‘entrance to another world.’ We felt it was a perfect embodiment of their mission to transport customers with every sip.”

The signature teapot logo design has been updated to illustrate the new name and will appear on all product packaging, as well as on signage at each of the four tea shop locations. The rebrand showcases the key values that co-owners Angela and Dominic have always believed, including a focus on sustainability, fostering a sense of community, and offering their customers a great-tasting tea experience.

Portal Tea Company launches new tea products

Starting this April, Portal Tea Company will roll out a host of new, sustainable product lines to complement its portfolio of loose-leaf tea blends, house-made chai and bubble tea. The new products include:

• Portal Tea Company Tea Sachets with zero-waste packaging available in 11 flavours in 16-count and 50-count boxes;
• Portal Tea Company Chai Concentrate in two flavours: Coconut Chai, a non-caffeinated, rooibos-based chai blend, and West Coast Chai, a traditional masala chai available in 32-ounce glass bottles and 64-ounce foodservice containers;
• Portal Tea Company Ready-to-Drink Nitro Canned Iced Tea featuring teas in 16-ounce cans, created to have a refreshing taste and smooth finish.

“We’re excited to branch out into other tea-related beverages and offer customers a wider selection of Portal Tea products,” said Dominic. “We have long-standing relationships with our tea growers around the world and are passionate about creating products made with sustainable ingredients – from the tea to the packaging. We know where all our ingredients are sourced, and we believe in choosing the highest-quality ingredients for our customers and retailers.”

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Synonymous with excellence and sustainability throughout the whole supply chain, every blend within Lavazza’s popular range contains coffees from communities involved in social responsibility projects – promoted and managed by The Lavazza Foundation – which are then carefully selected and gently roasted for a unique taste experience.

The revitalisation of La Reserva de ¡Tierra! sees the introduction of a new logo, packaging and a new blend for 2021, La Reserva de ¡Tierra! INDIA – reportedly the most sustainable blend yet, fully sourced and roasted in India.

To celebrate the relaunch of La Reserva de ¡Tierra!, Lavazza has created a new, unique logo which will feature on all packaging across the range. ‘Reserva’ symbolises Lavazza’s guarantee that each blend is linked to a particular project in coffee growing communities and this new logo aims to distinguish and elevate Tierra’s brand values and highlight the link between the product and The Lavazza Foundation.

Sustainability is at the core of The Lavazza Foundation, and provides the inspiration behind each blend within the La Reserva de ¡Tierra! range. Therefore, the new and improved packaging will now enable coffee professionals to discover the dedicated Lavazza Foundation project associated with each blend, dedicated to improving the productivity and quality of coffee cultivation as well as the entrepreneurship and independence of producers.

The relaunch also sees the introduction of new packaging for each variant within the La Reserva de ¡Tierra! range. The front of pack will now detail the USPs of each blend alongside the coffee origins and product lifecycles and back of pack will feature information around the craftmanship and extraction parameters for each variant, ensuring high quality in-cup results. Additionally, each pack within the range will be stamped with either RFA or organic certifications, signifying that each blend has been created according to sustainable agricultural practices to improve coffee quality production and the living and working conditions of coffee farming communities.

The relaunched La Reserva de ¡Tierra! range contains a total of six blends, all of which are supported by dedicated Lavazza Foundation initiatives:

La Reserva de ¡Tierra! INDIA

(Available in espresso; balanced flavour)

Taste profile: Contains selected Arabica (80%) and Robusta (20%) coffees for a sumptuous, creamy espresso with a rich and velvety body. A combination of washed Arabica, single-estate washed Robusta and the Indian specialty coffee, Monsooned Malabar, best known for its soft and mellow characteristics.

·       Origin: Created from three coffee types from the Karnataka state of India; Plantation A, Monsooned Malabar AA and Parchment AB

·       Certifications: 100% Rainforest Alliance certified

·       Blend: The velvety body derives from beans from Parchment AB and the Monsooned Malabar AA, whilst the sweetness originates from the Arabica Plantation A. The blend of the three coffee types brings out the spicy and cocoa notes

·       Lavazza Foundation project: This project aims to support the competitiveness of 1,000 small hold coffee farmers in Karnataka India, by training them in sustainable agriculture practices, improving coffee training and supporting the participation of women within the community in the coffee industry.

La Reserva de ¡Tierra! ALTECO and ALTECO Decaf

(Available in espresso; balanced flavour)

Taste profile: Sourced only from organic plantations and uncontaminated areas. Contains selected Arabica (60%) and Robusta (40%) coffees for a full body and balanced espresso with a velvety crema. An elegant cup with notes of honey, dried fruits and a persistent chocolate finish.

·       Origins: Coffee originates from Central America, South America and Africa

·       Certifications: certified BIO​, 100% Rainforest Alliance certified

·       Blend: The rich body is created by the washed Robusta and the natural Arabica. The natural and washed Arabica bring the sweetness and create a perfect balance of honey, dried fruits and chocolate notes

·       Lavazza Foundation project: The project in Chiapas, Mexico, aims to increase the resilience of Mexican coffee farmers my providing training on production and post-harvest practices, and through coffee plantation renovation to replace diseased, aged and/or unproductive coffee trees.

La Reserva de ¡Tierra! COLOMBIA 100% ARABICA

(Available in espresso and filter; aromatic flavour)

Taste profile: An aromatic harmony of flavours, characterised by sweetness, refined acidity and full body. Contains notes of tropical fruits accompanied by scents of lime zest and jasmine and has a mild liqueur-like aftertaste

·       Origin: 100% washed Arabica from different Colombian origins including Meta, Antioquia and Huila

·       Certifications: 30% Rainforest Alliance Certified

·       Blend: The Meta washed Arabica coffee brings body, while the sweetness and fruity notes derive from the Western Cordilleras (Antioquia) Arabica. Coffee from the South (Huila) also brings acidity

·       Lavazza Foundation project: Supports post war economic development in the Meta region of Colombia through improving coffee quality and plantation productivity. The Lavazza Foundation has also introduced Rainforest Alliance Sustainable agriculture standards within the production area

La Reserva de ¡Tierra! SELECTION 100% ARABICA

(Available in espresso and capsules; balanced flavour)

Taste profile: An aromatic espresso with medium body and a sweet taste. The skilful selection and combination of Arabica from the best origins of Central and South America, create this unique blend with delicate notes of jasmine flowers, almonds and milk chocolate.

·       Origin: 100% natural and washed Arabica from Brazil, Nicaragua, Honduras and Peru

·       Certifications: 100% Rainforest Alliance Certified

·       Blend: The natural Arabica from Brazil brings the body, while the sweetness and the acidity of the blend originates from the washed Arabica from Nicaragua, Honduras and Peru. Dried fruits and chocolate notes come from the Brazilian coffee beans, while the floral notes derive from Nicaragua, Honduras and Peru

·       Lavazza Foundation project: Has introduced integrated 3-year cycle training programmes and technical assistance to improve the sustainable wellbeing of 26 small coffee producers, farmers, and local communities in Jinotega, Nicaragua. This includes technical assistance visits, digital monitoring and training, technical and administration support and training on sustainable agricultural practices.

La Reserva de ¡Tierra! BRASILE 100% ARABICA

(Available in espresso and Roast & Ground; balanced flavour)

Taste profile: An intense, smooth and velvety espresso with round body and a strong taste. A premium blend of Brazilian natural Arabica. Notes of roasted cereal, honey and dark chocolate.

·       Origin: 100% natural Arabica from different Brazilian origins including Lambari and Minas Gerais

·       Certifications: 80% Rainforest​ Alliance Certified

·       Blend: The Cereja Apassita brings the body, while the Lambari Natural brings the acidity. Both coffees bring sweetness to the cup. Honey and chocolate notes come from the Cereja Apassita, while Lambari Natural Arabica brings the nutty flavour.

·       Lavazza Foundation project: Looks to empower small scale coffee farmers in Lambari, Brazil for global markets and climate change resilience. Farmers are trained on good agricultural practices, organisational development, marketing and commercialization and how to adapt to climate change

La Reserva de ¡Tierra! BRASILE

(Available in espresso; bold flavour)

Taste profile: A velvety espresso with an intense personality.  The best natural and semi-washed Brazilian Arabica meet the refined washed Conillon Robusta creating a full body and a round taste. Includes notes of dark chocolate, hazelnuts and cane sugar.

·       Origin: The blend is created from Lambari Natural Arabica, from Lambari, Minas Gerais, semi-washed Cereja Descascada Arabica from Sul del Minas (70%) and washed Conillon Robusta (30%) from Espirito Santo

·       Certifications: 30% Rainforest Alliance Certified

·       Blend: The washed Conillon Robusta and Lambari Natural Arabica create the body. Sweetness comes from the Lambari Natural Arabica while the Cereja Descascada brings the acidity. The nutty notes derive from the Lambari coffee, while the dark chocolate and cane sugar notes come through via the Washed Conillon.

·       Lavazza Foundation project: A dedicated project which looks to empower small scale coffee farmers in Lambari Brazil by educating them on Good Agricultural Practices (GAP), organizational development, marketing and commercialization and adaptation to climate change.

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The brand’s best-selling rCUP product is also relaunching as the reusable Circular Cup – made in the UK and designed for 10 years use, 100% leakproof and specifically for on-the-go consumers, the cup was awarded the Which? Best Buy in 2018 and ranked sixth in Which? Top Ten Products of 2019.

Established in 2003, by founder and former-Dyson design specialist Dan Dicker, Circular&Co is renowned for its multi-award-winning eco products made from redundant materials. Sales have reportedly grown 64% year-on-year, with more than £2.8 million products sold online and across major multiples and independent coffee shops throughout the UK in 2019 (across 36 territories worldwide).

Coinciding with its rebrand, Circular&Co is also announcing its investment in UK production, following continued support from Starbucks that has allowed the business to scale up; setting up regionalised waste collection, processing and re-manufacture in Cornwall. Spearheaded by Dan Dicker alongside a team of circular experts and external industry leaders – including The Exeter Centre for Circular Economy – the locality of production in Cornwall is essential to the regionalised circular model: keep finite resources in use closer to home to save resources, energy, emissions and prevent polluting waste. The move has also created high-skill manufacturing jobs in the South West region.

Commenting on the company’s relaunch, Dan Dicker commented: “There is no silver bullet solution to the current environmental crisis – but we’re taking positive action and we know it’s a journey. For organisations, businesses and individuals, it’s a global movement to breakdown our throwaway culture; nothing has a single purpose and everything has a value. We believe people can start to play an important role right now by following a few simple rules next time they shop. We think of it as a ‘buy circular’ checklist: Choose Recycled, Challenge Longevity, Check Recyclable… Choose, challenge, check.

“From today, every time we shop – whether it’s for a pen or a pushchair – we need to ask ourselves the questions: Is it made from used materials? Is it made to last? Is it made to be recycled? If it isn’t matching up to the circular checklist then let’s keep browsing. Collectively, we have that power.

“Our mission is to pool our 17 years’ experience with brilliant minds cross-industry to accelerate the transition to a circular economy. Our company’s true legacy is the journey of our products from beginning to end, not just when they leave our factory – it’s our responsibility to take ownership. This much we know: The linear model doesn’t work – The Future is Circular.”

Haley Drage, vice president of corporate affairs at Starbucks EMEA, said: “Starbucks has a longstanding commitment to environmental responsibility and has for decades embedded sustainability as a priority across all aspects of our business. We are proud to support Circular&Co and the shift towards a circular economy, as part of our multi-decade aspirations to be a resource positive company.”

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The new Portland Coffee Roasters logo has shifted from a thin and delicate serif font on a cream background to a bold typeset in black on gold.

“Our original packaging featuring coffee seedlings was subtle and never really stood out,” said Mark Stell, Portland Coffee Roasters’ founder and managing partner. “We updated our packaging to be bright and youthful, while telling the story of who we are and what we stand for.”

Portland Coffee Roasters continues to be committed to building and strengthening sustainable coffee communities with everyone involved in the coffee chain. The new packaging features a warm, gold background with inviting illustrations that symbolize the global community the company serves. Hand-drawn doodles by Taylor Engel and Klay Arsenault depict the people who create the coffee experience, from the coffee grower, to the roaster, to the barista.

“The doodle concept represents who we are as a company,” said Stell. “Doodles are fun and approachable; they are a genuine expression of human nature and creativity. The doodle theme of our new packaging meshes perfectly with the culture and personality of Portland Coffee Roasters – understated, accessible and unpretentious.”

The packaging for the product line includes 12-ounce bags heat sealed and nitrogen flushed with a zip closure for maximum freshness; five-pound bags also heat sealed; single-serve cups, which feature two grams more coffee per cup than average single-serve cups; and portion packs designed to maintain freshness and produce consistent results with drip coffee machines.

The new packaging supports Portland Coffee Roasters’ belief that when someone buys a bag of its coffee, they are supporting a global community that respects people, philosophy, environment and craftsmanship. For more information, visit the new website at PortlandCoffeeRoasters.com

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The new name and visual identity is an expression of gratitude for the company’s mutually beneficial partnerships with wholesalers, farmers and distributors, as well as the team, loyal customers and local community who continue to nurture a shared coffee culture experience. The refresh will allow the company to scale and operate cafés domestically and internationally as a fully independent coffee roaster.

“After months of preparation, we are delighted to introduce our new name and brand identity, Partners Coffee,” said co-owners Amber Jacobsen and Adam Boyd. “We are only as great as the sum of our partners, and we are excited to continue evolving and growing with a new look, feel and name that fully embodies who we are and what we stand for.”

The company was founded in Williamsburg, Brooklyn in 2012 as Toby’s Estate Coffee Roasters, a name that was licensed from a coffee purveyor in Australia. Jacobsen and Boyd have always operated the US business independently.

“It’s a courageous thing for a company to change its name, especially when it has earned the respect and loyalty of its customers and peers. I deeply admire how this company has approached their renaming as an opportunity to express so clearly its values and identity,” said Peter Giuliano, chief research officer at the Speciality Coffee Association. “The name ‘Partners’ is meaningful to me as a coffee person–it recognizes the reality that great coffee is reliant on an entire network of people from both within and outside of any given company.”

Partners Coffee worked with New York-based creative agency Love & War to develop the new branding, and coffee bag producer Savor, for the new packaging. Savor uses waste-free manufacturing and offers zero-waste compost solutions. Used coffee bags are collected, shredded, pelletized and made into materials such as garbage bins and watering cans, and 100% of the collected bags are recycled – never landfilled or incinerated.

Partners Coffee has five neighborhood café locations in New York City, state of the art educational and roasting facilities and a robust wholesale business that includes clients such as Dean & DeLuca, Google, Whole Foods, Le Bernardin, maman, Orwashers and more. With an unwavering commitment to coffee integrity and education for wholesale clients and consumers alike, Partners Coffee looks forward to bringing quality coffee to New York and beyond for years to come.

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The new design delivers a consistent English Tea Shop look and feel across the 55 countries it trades in, as the company aims to deliver a unified brand behind a story of sustainability.

Since 2010, English Tea Shop has been working in collaboration with small organic farms in Sri Lanka and 20 other countries to source ingredients, grown without chemical fertilisers or pesticides. Its popularity has soared as people have fallen in love with both the quality of its teas and the provenance story behind them.

The company buys limited, sustainable quantities from each farmer, paying them a premium on top of the Fairtrade price, and works to improve the wellbeing of the farmers and their families. It’s also working towards full organic certification for its entire range of products.

CEO, Suranga Herath said: “Our brand has become synonymous with a taste and values that people want. We wanted to create a consistent visual identity across the globe, to help people recognise the products more easily, and during this process we’ve come to recognise that our farm-to-cup story is not simply an ethos we believe – it can become the unifying concept for the brand.”

Echo’s new designs tell English Tea Shop’s strong sustainability story and in-pack illustrations telling the brand’s farm-to-cup story.

“We chose those to reflect the Sri Lankan tradition of celebrating colour in all its glory,” said Nigel Ritchie, founding partner and creative director at Echo. “They build on strong established codes – for example, red for English breakfast tea, and dark blue for Earl Grey – adding bold combinations to highlight the rich ingredient combinations. The wellness range features slightly lighter colouring, indicating the more delicate flavouring of the range.”

Typography, copy and imagery all work together on these packs to deliver a clear sustainability story. The hand-drawn lettering of the brand mark has been refined to make it easier to read. On-pack wording is tighter and more direct, with more emphasis on the ingredients. Each pack also features a strapline summarising the brand story: Your Tea Loving Community.

The new teapot icon holds figures of a man and a woman nurturing tea plants, while mandala designs created by French illustrator Margaux Carpentier burst from the centre of the packs, celebrating each product’s organic ingredients. The new in-pack illustration shows an ocean connecting a farm and factory on one side, and an English tea shop on the other.

Herath concludes: “Our rebrand goes beyond revitalising our packaging; it changes how we communicate and connect with all our customers. Our commitment to celebrating communities from ‘farm to cup’ is absolutely central to who we are as a company, so it was very important to us that this comes across in our packaging and communications. That’s what Echo have delivered here and we can’t wait to show our new look and feel to our customers around the world.”

Initially this new brand and packaging design is rolling out across the 28 teas in the Your Everyday range, the 15 Your Super Goodness teas and the 11 teas in the Your Wellness Me range.

The post Refreshed English Tea Shop branding highlights sustainability story appeared first on Tea & Coffee Trade Journal.

Super Coffee, a functional ready-to-drink (RTD) coffee with 10g of protein, 5g of MCT Oil, 0g of sugar, 80 calories and 150 ml of caffeine, was originally created in brother Jordan’s dorm room at Philadelphia University in 2015 under the brand name Sunniva, which means “gift from the sun.” The student athlete wanted a healthier alternative to the bottled coffee and energy drinks loaded with sugar and artificial ingredients.

As they geared up for a national launch, the DeCicco brothers realized they needed to take their original vision and figure out a way to grow it. They tapped brand development and design firm Tigre, which guided them in developing a strategy for the business based on their passion and their authentic beliefs, which included: identifying their target consumer, creating messaging to translate their beliefs internally and externally, and expanding the product line. The core message, “Change Your Energy, Change Your World,” came out of this strategy.

The DeCicco brothers decided to rename the brand, Kitu, referencing both ‘key to life’ and a nod to the Keto-type diet and the company, Kitu Life. Following the rebrand, the next step was to redesign the Super Coffee line. “We needed to clearly communicate the proposition, point of difference and benefits in a consumer friendly ‘digestible’ format,” says Tammy Vaserstein, creative principle, Tigre. “We did this through the use of colour and a strong communication hierarchy that stands out on shelf and in someone’s hand.” The original wave lines evolved into a bold stripe, reminiscent of an athlete’s jersey or a flag, providing a sense of identity and performance. When viewed standing together on shelf, they create an upward motion, further communicating positive energy.

The evolutionary design retains the white background that helps the RTD coffees to stand out on a crowded and dark shelf. The wave lines are also evident in the new Kitu brandmark, designed to communicate smooth energy and to serve as a badge or seal of approval identifying ‘better for you energy’ products. “It’s incredibly important, especially for an emerging brand, that the design is ‘noticed’ when someone is carrying it – this badge identifies them as part of a team,” notes Vaserstein. A tear off label around the cap also includes the ‘Positive Energy’ message.

The shelf-stable Super Coffee line features four 12-oz RTD coffees (maple hazelnut, vanilla bean, cream black, smooth mocha) in plastic bottles with shrink wrap.

Primarily targeted to male, ‘Ath-lifers,’ who live a healthy and active life style and approach life with an athlete’s mindset; sense of drive, passion, teamwork, the rebrand is also designed to appeal to a secondary audience of men and women ages 18 – 40.

“Our goal with Kitu is to be America’s healthy energy alternative to all of the sugary options that exist today. While our original packaging did a good job of articulating the functional benefits of the product, it didn’t tell the story of what the brand stands for,” says Jim DeCicco, CEO, Kitu Life. “Tigre was able to take three years of brand building and communicate it succinctly in an attractive visual design and a messaging hierarchy that captures our culture in a concise platform,” DeCicco adds.

A sub brand of Super Creamers is also being introduced in flavours: Original, Vanilla and Hazelnut in 32-oz format. Super Creamers allow anybody to enhance their coffee, tea, or smoothie experience with zero sugar, lactose-free protein, and healthy fats from coconut oil.

Super Coffee and now Super Creamer is sold in grocery stores, convenience stores and fitness locations such as Wegmans and Fairway in the Northeast US. To drive trial, the company plans large-scale field marketing and in-store sampling.

Kitu Life Inc was founded in 2015 by Jordan, Jake and Jim DeCicco. The DeCicco brothers were each collegiate athletes with a passion for nutrition and wellness. Today, the New York City-based company has 17 full time employees and has secured several million in seed funding from private investors. Kitu is poised to raise its Series A round of funding in Q4 of 2018.

For more information visit www.kitulife.com.

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Leaning on the company’s long-standing commitment to flavour, quality and creativity, the brand’s new look centres around bright colours and bold ingredient imagery representative of key tasting notes. Nami Yamamoto, CEO of Stash Tea, notes that the aim of the rebrand was to rethink not just how the packaging looks on store shelves, but how to better communicate Stash’s long-standing core values to the consumer.

“Giving the ingredients center stage emphasizes our commitment to using only natural, healthy ingredients to create delicious and unique flavours,” says Yamamoto. “As we evolve as a brand, our hope is that we continue to excite consumers to explore the incredible world of tea that inspires us every day.

One challenge of the brand refresh was bringing Stash’s 46-year heritage into today’s modern market. The existing compass rose logo was streamlined and adorned with tea leaves to establish a sharp new visual identity while maintaining the brand’s adventurous and worldly spirit. The compass is meant to inspire consumers to look to their daily cup of tea to help them find their “true North” and a sense of balance in today’s busy world. The new packaging is continuing to roll out to tea aisles across the country.

The past year also marks two new certifications acquired by the company – Project Non-GMO Verification for all tea bag blends and B Corp Certification – both of which reflect the brand’s commitment to integrity and transparency.

As a B Corp Certified company, Stash cements its dedication to positive change and thoughtful business actions by continuing to pursue green packaging, ethical sourcing, employee well-being, and community involvement to amplify impact both globally and at a local level. B Corp Certification requires a holistic review of a business’s social and environmental performance, and as a B Corporation, Stash must meet higher standards of accountability and transparency than traditional private companies.

With a commitment to eco-responsible materials and manufacturing, renewable energy, and strict product verification and quality control processes, Stash is part of a global community of companies leading with purpose and redefining success in business.

“Attaining B Corp status wasn’t an arbitrary decision,” says Yamamoto. “We pursued this certification because it completely connects to our commitment of transparency and sustainability, and everything that we are and aspire to be as a brand.”

Stash Tea is available at grocery stores throughout the United States and Canada, and online at stashtea.com.

The post Stash Tea Celebrates B Corp Milestone with Packaging Redesign appeared first on Tea & Coffee Trade Journal.

The new branding, which was announced 25 September, conveys the company’s focus on serving coffee fast, while embracing Dunkin’s heritage by retaining its familiar pink and orange colours and font, introduced in 1973. Beginning the first of January 2019, the new branding will appear on packaging, in the company’s advertising, as well as on the website and social media channels. Going forward, the new “Dunkin’” logo will also be featured on exterior and interior signage on all new and remodeled stores in the US and, eventually, internationally. The brand tested the new logo, including on exterior signage at Dunkin’ locations featuring its next generation design concept over the past year.

“Our new branding is one of many things we are doing as part of our blueprint for growth to modernise the Dunkin’ experience for our customers. From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience,” says Dunkin’ Brands’ CEO and Dunkin’ US president David Hoffmann. “We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come.”

“By simplifying and modernising our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’, both in and outside our stores,” says Tony Weisman, chief marketing officer, Dunkin’ US.

The new branding is one part of Dunkin’s multi-faceted blueprint for growth, a plan designed to transform the company into the premier beverage-led, on-the-go brand. Recent initiatives have included a simplified menu, a greater emphasis on beverages like cold brew coffee, nitro coffee and iced teas, an increasing emphasis on on-the-go mobile ordering, and the introduction of Dunkin’s next generation design concept.

Specifically designed to meet the needs and demands of today’s on-the-go consumer, the next generation store design offers new and innovative elements to make running on Dunkin’ faster and more convenient than ever before. The key in-store elements include an eight-headed tap system for cold beverages encouraging crew members to serve guests like bartenders, a glass bakery case putting donuts in the forefront within arm’s reach of guests, and more prominent and engaging mobile-order pick up areas, as well as the first-ever mobile order drive-thru lane to allow mobile users to speed past the line.

The story of Dunkin’ began in 1948 with a donut and coffee restaurant in Quincy, Massachusetts called ‘Open Kettle’. Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. He renamed his restaurant “Dunkin’ Donuts” in 1950. Rosenberg’s goal was to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” In 1955, the first Dunkin’ Donuts franchise opened, and within 10 years the number of restaurants had grown to over 100 shops. Today, there are more than 12,600 Dunkin’ restaurants worldwide in 46 countries.

Based in Canton, Massachusetts, Dunkin’ is part of the Dunkin’ Brands Group, Inc. For more information, visit www.DunkinDonuts.com.

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