Hamburg based, Tchibo purchased the company back in 2016, and Capitol Foods in 2018 with each operating under its own name. Recognising the strong values and reputation for quality and sustainable practices, parent company Tchibo has taken the decision to consolidate its UK & Ireland businesses under the Scottish brand’s name. 

The single business will provide customers with a wider range of products from across the entire business portfolio whilst offering improved efficiency and service to its entire customer base. 

The recently announced investment in the Glasgow roastery has expanded its production capabilities, with new coffee products coming into the Glasgow HQ over the coming 12 months.  

The winner of Glasgow’s Most Outstanding Business at the Glasgow Business Awards in 2023, the company sees this move as one of the most exciting changes to the coffee market in a decade.  

Paul Chadderton, managing director, Matthew Algie said, “This is a significant moment for our business and particularly for our Glasgow HQ which is the beating heart of our business.  

“Coupling this move with the recent investment programme we announced back in April 2023 it places the firm in a very strong position to build upon our growth strategy and at a pivitoal moment in the coffee sector. 

“The majority of the senior leadership team, including myself, have all relocated to Glasgow as we continue to expand the capabilities of the site, including launching our new fully recyclable packaging, various new product lines and our training and development hub which is an industry leading centre for training the next generation of baristas across the UK and Ireland.”  

Coffee continues to be one of the fastest moving sectors, with the post pandemic boom in coffee drinkers showing no signs of slowing down. With the single company now operating under one collective vision, the team are excited to offer an even more customer centric operation.  

Paul continued, “We are seeing new markets emerge as businesses look to grow their sources of revenue. Sectors such as garden centres no longer simply use their cafes as a footfall driver but is a critical part of their income.  

“Matthew Algie is perfectly positioned to help these businesses and our staff are experts in helping firms get more out of their coffee offering. Whether it be helping firms move to more sustainable operations by using our carbon neutral products, or simply supporting local cafes in adapting to the ever-changing trends within the market- this new announcement will accelerate our ability to support out tens of thousands of customers.” 

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Over 50 members will have their membership transferred over to European Speciality Tea Association (ESTA) and they will then become the Danish chapter of ESTA. The Danish Tea Association (DTA) will cease to exist, however, David Veal, executive director of ESTA, said the association may give the DTA name some visibility for heritage purposes.

The purpose of an ESTA chapter is to provide a platform whereby local members can work together in their own community to network, hold events and competitions, education workshops and other activities whilst being an integral part of the larger European association and community and derive benefits from that too. Whilst members of chapters are members of ESTA, the chapters function with a degree of independence, and elect their own board every two years.

“We have been considering this move for some time but the fact that we have such a good reputation around the world, especially in Southeast Asia, has made us cautious about taking this important decision,” said Alexis Kaae, vice president and head of education for ESTA and chairperson of the Danish Tea Association. “However, we are totally confident that our good work of the past will continue in Denmark but within the wider community which is being grown by ESTA.”

David Veal, executive director of ESTA, added, “This is a good and positive move for both associations, members in Denmark will still have the opportunity to work in their local community to promote speciality tea, but they will also be able to network with the wider global speciality tea community in many ways.”

For more information or to join European Speciality Tea Association, visit: www.specialityteaeurope.com.

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“Inspire Brands’ acquisition of Dunkin’ Brands will shift the industry’s focus from competition between individual brands to competition between multi-brand owners,” said Alex Jarman, research analyst at London-based global market research firm, Euromonitor International. With Dunkin’ in its portfolio, Inspire will become the second-largest restaurant operator in the United States. Some of its closest competitors will become Yum! Brands and Restaurant Brands International. “Similar to travel groups such as Hilton or IAG, a multi-branded structure allows the use of the most successful parts of each business to grow the entire portfolio,” he said. “Scale is key for this growth strategy and by adding Dunkin’ to its portfolio, Inspire has given all of its brands strong growth potential.”

Commenting on the merger, Dave Hoffmann, CEO of Canton, Massachusetts-based Dunkin’ Brands, said, “[This merger] is a testament to our world-class group of franchisees, licensees, employees, and suppliers who have worked together to transform Dunkin’ and Baskin-Robbins into modern, relevant brands…I am particularly proud of our actions since March of this year. During the global pandemic, we have stood tall. We’ve had each other’s backs and are now stronger than ever. We are excited to bring meaningful value to shareholders who have been with us on this journey and believe that Inspire Brands, a preeminent operator of franchised restaurant concepts, will continue to drive growth for our franchisees while remaining true to all that is unique and special about the Dunkin’ and Baskin-Robbins brands.”

But like many foodservice companies this year, Dunkin’ has struggled during the pandemic. According to Jarman, one of the most immediate benefits of the deal will be the sharing of customer, sales and loyalty data between Inspire and Dunkin’ because this information will be critical to Dunkin’s future success as it continues to navigate consumers’ changing habits due to the pandemic. “Dunkin’s sales suffered earlier this year as many consumers stopped picking up coffee on their morning commute,” he said. “Having access to consumer data from Inspire’s other brands will help Dunkin understand how to reach consumers beyond breakfast and the morning commute.”

In 2018, Dunkin’ Brands announced that Dunkin’ was officially dropping ‘Donuts’ from its name, officially becoming Dunkin’ in January 2019. When announcing the new moniker, the company said, “The name change is one of many steps Dunkin’ is taking to transform itself into the premier beverage-led, on-the-go brand.”

Dunkin’ has had the tagline “America Runs on Dunkin’” for many years despite it not being a true national brand. Dunkin’ continues to open stores throughout the US, but the roll out has been slow. Jarman noted that the digital boost Inspire has given its other brands may help Dunkin’ expand beyond its East Coast stronghold and pose stronger competition against Starbucks in other parts of the country. “Conversely, acquiring Dunkin’ will give Inspire’s international prospects a significant boost. More than 40% of Dunkin’s stores are outside the US and data from those locations could help Inspire further expand its existing brands internationally or even acquire brands based outside the US.”

It will be interesting to see if (and when) Inspire does ramp up Dunkin’s store openings, where they will be – in the US or internationally (or simultaneously) – and what the store concepts will be: regular store formats, smaller footprint units, joint locations with Baskin-Robbins, or a combination of all three.

• Vanessa L Facenda, editor, Tea & Coffee Trade Journal.
  Keep in touch via email: vanessa@bellpublishing.com
  Twitter: @TCTradeJournal or LinkedIn: Tea & Coffee Trade Journal.

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Atlanta, Georgia-based Inspire is a multi-brand restaurant company with a current portfolio that includes more than 11,000 Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Jimmy John’s restaurants worldwide. With Canton, Massachusetts-based Dunkin’ in its portfolio, Inspire will become the second-largest restaurant operator in the United States.

Under the terms of the merger agreement, which has been unanimously approved by the Boards of Directors of both companies, Inspire will commence a tender offer to acquire all outstanding shares of Dunkin’ Brands for $106.50 per share in cash. This represents a premium of approximately 30% to Dunkin’ Brands’ 30-day volume-weighted average price and a premium of approximately 20% per share to Dunkin’ Brands’ closing stock price on 23 October 2020.

“Dunkin’ and Baskin-Robbins are category leaders with more than 70 years of rich heritage, and together they are two of the most iconic restaurant brands in the world,” said Paul Brown, co-founder and CEO of Inspire Brands. “By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Further, they will strengthen Inspire through their scaled international platform and robust consumer packaged goods licensing infrastructure, as well as add more than 15 million loyalty members. We are excited to welcome Dunkin’ and Baskin-Robbins’ employees, franchisees, and suppliers to the Inspire family.”

“[This merger] is a testament to our world-class group of franchisees, licensees, employees, and suppliers who have worked together to transform Dunkin’ and Baskin-Robbins into modern, relevant brands…I am particularly proud of our actions since March of this year. During the global pandemic, we have stood tall. We’ve had each other’s backs and are now stronger than ever,” said Dave Hoffmann, CEO of Dunkin’ Brands.

“We are excited to bring meaningful value to shareholders who have been with us on this journey and believe that Inspire Brands, a preeminent operator of franchised restaurant concepts, will continue to drive growth for our franchisees while remaining true to all that is unique and special about the Dunkin’ and Baskin-Robbins brands.”

Following the successful completion of the tender offer, which will be subject to certain conditions, Inspire will acquire all remaining shares not tendered in the tender offer through a second-step merger at the same price. The transaction is expected to close by the end of 2020.

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Known as JDE Peet’s, it will be anchored by brands such as Peet’s Coffee, the founder of specialty coffee and a leading super premium brand in the United States, as well as several global brands, including L’OR, Jacobs Coffee, Douwe Egberts, Senseo, Tassimo, Moccona, Kenco, Pickwick and Pilão. 

The JDE Peet’s brand portfolio will include coffee brands that offer consumers a broad range of choices that include traditional roast and ground coffees, soluble coffee, on-demand systems with innovative proprietary platforms such as Senseo and Tassimo, and products compatible with other popular coffee systems. JDE Peet’s will be present in more than 140 countries and have revenues of approximately €7 billion, benefiting from the high growth of the coffee category in both developing and developed markets.

The exploration of an IPO is a key milestone in the partnership between Acorn Holdings B.V. (which includes controlling shareholder JAB and BDT Capital) and Mondelez International.  As part of preparing for the IPO, Peet’s Coffee chief executive officer, Casey Keller, will become CEO of JDE Peet’s, effective January 2020.  Frederic Larmuseau, who has decided to step down from his role as CEO of JDE, will remain at JDE as a special advisor to the board and the CEO. 

Olivier Goudet, chairman of JDE and chairman of Peet’s Coffee, said: “We are excited that Casey will assume the role as CEO of JDE Peet’s as we continue further building upon the company’s strong track record of growth and expansion. We are proud of what we have accomplished at JDE and Peet’s but believe with our IPO the best years of growth and shareholder value creation are ahead of us with our newly combined company.  I want to thank Frederic for his stewardship in driving JDE’s growth and development.”

Casey Keller said: “JDE Peet’s is an exceptional business with some of the most beloved coffee brands in the world, and I am excited to lead the company in its next phase of growth. With our leading positions in many important markets, supported by all the great people in our organisation, we are well-positioned to continue achieving strong long-term growth”.

Mr. Keller has been the CEO of Peet’s Coffee since 2018, after 25 years of leadership roles in the global FMCG industry including at P&G, Heinz, Mars Wrigley, and Alberto Culver.

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